How to write a sales or marketing resume that gets shortlisted
Sales and marketing resumes are judged on numbers. Recruiters want to see targets met, revenue closed, leads generated, cost per lead, ROAS, traffic growth and followers gained. These templates give your results room to stand out with bold headings and clear skill sections.
List the platforms you run every day, such as Google Ads, Meta Ads, Google Analytics 4, SEMrush, HubSpot or Salesforce, so ATS keyword searches pick you up.
The 7 templates and who each one suits
- Target Hit: Skill dots and colour-marked headings to show your strengths.
- Growth Banner: Bold banner with upward arrows and your photo.
- Campaign: Section titles on colour ribbons. Energetic and clear.
- Funnel: A bold colour stripe and big name. Confident and simple.
- Pitch Deck: Large photo beside your name, like a personal pitch.
- Momentum: Energetic orange-to-pink gradient header.
- Deal Cards: Results and skills on clean cards.
Jobs these templates are made for
- Sales executive
- Business development executive (BDE)
- Inside sales representative
- Field sales officer
- Area sales manager
- Key account manager
- Digital marketing executive
- Digital marketing manager
- SEO specialist
- Social media manager
- Performance marketing manager
- Content marketing manager
- Email marketing specialist
- Brand manager
- Marketing coordinator
- Telecaller
- Real estate sales
- Retail sales associate
Example: digital marketing manager resume
This is the sample text each template opens with. Replace it with your own details.
Ishaan Gupta, Digital Marketing Manager
Mumbai, India
Summary
Digital marketing manager with 5 years of experience in performance and social campaigns. Grew organic traffic 3x in 12 months and managed ₹40 lakh a year in ad spend at 4.2x ROAS. Data-driven, creative and comfortable owning targets.
Experience
Digital Marketing Manager, UrbanNest Furnishings, Mumbai (Aug 2022 to Present)
- Grew organic traffic 3x in 12 months through SEO and content
- Manage ₹40 lakh a year in Google and Meta ads at 4.2x ROAS
- Lead a team of 4 marketers and 2 agencies
Sales & Marketing Executive, BrightPath Edtech, Mumbai (Jun 2019 to Jul 2022)
- Achieved 128% of the annual sales target
- Generated 9,000 leads through webinars and email campaigns
Education
BMS, Marketing, Narsee Monjee College of Commerce and Economics, 2016 – 2019
Skills
SEO, Google Ads, Meta Ads, GA4, Content strategy, HubSpot, Negotiation
Skills to put on a sales or marketing resume
Add the skills you really have, using the same words as the job post. Recruiters and ATS searches often look for these:
- Lead generation
- Negotiation
- CRM (Salesforce, HubSpot)
- Google Ads
- Meta Ads
- SEO
- Google Analytics 4
- Content strategy
- Email marketing
- Social media marketing
- Market research
- Presentation
- Cold calling
- Target achievement
- Copywriting
- Customer relationships
Example profile summary
In the builder, choose "Sales & Digital Marketing" as your field and tap Use an example for my field to start from this text.
Tips for a strong sales or marketing resume
- Start each bullet with a result: "Achieved 128% of quarterly target" or "Grew organic traffic 3x".
- Include the size of your targets, territory, budget or accounts.
- Name the tools: Google Ads, Meta Ads Manager, GA4, SEMrush, HubSpot, Salesforce.
- Add certifications such as Google Ads, HubSpot Inbound or Meta Blueprint.
- Keep a portfolio link for campaigns, landing pages or content you created.
Mistakes to avoid
- No target numbers. Sales resumes are judged on results. Give target, achievement and rank: "112% of target, rank 2 of 40".
- Listing channels without results. For marketing, pair each channel with an outcome such as leads, cost per lead or organic traffic growth.
- Ignoring the industry. B2B, retail, FMCG and SaaS sales are different. Name your industry and customer type.
Related guides: resume formatting rules, how long a resume should be and resume objective examples.